Privacy Policy

Effective Date: October 1, 2026
Last Updated: October 1, 2026

Utah Fire House Buyer, also operating under the name Sell Fire Damaged House Utah (“Utah Fire House Buyer,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, sell, share, and otherwise process information when you visit utahfirehousebuyer.com (the “Website”), request a cash offer, submit information concerning a property, communicate with us, or otherwise interact with our services.

Utah Fire House Buyer operates in the real estate investment, cash-buyer, property-acquisition, marketing, and lead-generation marketplace. Depending on a particular property and market, we may evaluate a property ourselves or connect a property owner with an affiliated or independent local cash buyer, real estate investor, wholesaler, acquisition partner, property-acquisition company, or other prospective purchaser.

By accessing the Website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information:

• Directly from you;
• Automatically through your use of the Website;
• From public records;
• From commercial property and real estate databases;
• From advertising and analytics providers;
• From service providers;
• From prospective buyers;
• From affiliates and business partners; and
• From other lawful sources.

2. Information You Provide

When you request an offer, submit a Website form, call us, send an email or text message, or otherwise communicate with us, we may collect information such as:

• First and last name;
• Telephone number;
• Mobile telephone number;
• Email address;
• Property address;
• Mailing address;
• Whether you own or are authorized to act regarding the property;
• Property type;
• Property condition;
• Fire damage;
• Smoke damage;
• Water damage;
• Structural damage;
• Electrical or plumbing damage;
• Occupancy information;
• Repair or renovation information;
• Your ideal selling timeline;
• When you purchased or acquired the property;
• Your reason for considering a sale;
• Asking price or pricing expectations;
• Mortgage information you voluntarily provide;
• Lien or tax information;
• Probate information;
• Foreclosure information;
• Inheritance information;
• Insurance information;
• Insurance claim information;
• Photographs;
• Videos;
• Fire reports;
• Inspection reports;
• Engineering reports;
• Contractor estimates;
• Repair invoices;
• Insurance documents;
• Documents concerning ownership or title;
• Preferred communication method;
• Communication availability;
• Information concerning a potential transaction; and
• Other information you voluntarily provide.

3. Property and Public-Record Information

After receiving information about a property, we may research the property using public records, commercial databases, data providers, prospective buyers, and other lawful sources.

Information we may obtain includes:

• Ownership records;
• County assessor information;
• Property tax records;
• Recorded deeds;
• Mortgages;
• Liens;
• Encumbrances;
• Property characteristics;
• Property sales history;
• Estimated values;
• Comparable property sales;
• Building permits;
• Zoning information;
• Court records where lawfully available;
• Probate information;
• Foreclosure information;
• Geographic and mapping information;
• Fire or disaster information;
• Property-condition information;
• Market information; and
• Other publicly or commercially available real estate information.

We may combine this information with information that you provide.

4. Information Collected Automatically

When you visit or interact with the Website, we and companies providing services to us may automatically collect information such as:

• Internet Protocol address;
• Browser type;
• Browser settings;
• Operating system;
• Device type;
• Device identifiers;
• Approximate location derived from an IP address;
• Referring website;
• Referring advertisement;
• Landing page;
• Pages viewed;
• Links clicked;
• Time and date of Website activity;
• Session information;
• Form interactions;
• Advertising identifiers;
• Marketing campaign information;
• Conversion information;
• Lead-source information;
• Attribution information; and
• Other technical or Website-usage information.

5. Cookies, Pixels, Analytics, and Advertising Technologies

We may use technologies including:

• Cookies;
• Tracking pixels;
• Web beacons;
• Tags;
• Scripts;
• Local storage;
• Analytics tools;
• Advertising identifiers;
• Conversion-tracking tools;
• Call-tracking technologies; and
• Similar technologies.

These technologies may help us:

• Operate the Website;
• Maintain Website security;
• Prevent fraudulent or spam submissions;
• Remember preferences;
• Measure Website traffic;
• Understand how visitors interact with the Website;
• Determine which advertisements or marketing campaigns generated inquiries;
• Measure conversions;
• Attribute leads to advertising sources;
• Evaluate advertising performance;
• Create or measure advertising audiences;
• Support retargeting or interest-based advertising;
• Improve the Website;
• Improve our services; and
• Support our marketing activities.

Third-party advertising, analytics, telecommunications, or technology companies may process information according to their own privacy policies.

6. How We Use Personal Information

We may use personal information to:

• Respond to property inquiries;
• Respond to requests for cash offers;
• Research submitted properties;
• Verify property ownership;
• Evaluate property characteristics;
• Evaluate fire, smoke, water, structural, or other damage;
• Review repair information;
• Review insurance information;
• Estimate property value;
• Estimate repair and renovation costs;
• Estimate transaction, holding, and resale costs;
• Determine whether we or another buyer may be interested in purchasing the property;
• Match property owners with prospective cash buyers;
• Route property opportunities to appropriate buyers;
• Prepare potential offers;
• Communicate potential offers;
• Contact sellers and property owners;
• Contact authorized representatives;
• Schedule calls;
• Schedule appointments;
• Schedule walkthroughs or property evaluations;
• Conduct due diligence;
• Facilitate possible real estate transactions;
• Coordinate with title companies, escrow providers, attorneys, contractors, inspectors, lenders, insurers, or closing professionals;
• Maintain records of inquiries and transactions;
• Follow up concerning previously submitted properties;
• Provide customer service;
• Operate the Website;
• Maintain the Website;
• Improve the Website;
• Conduct analytics;
• Measure advertising and marketing performance;
• Advertise our services;
• Detect and prevent fraud;
• Detect and prevent spam or abuse;
• Protect our systems;
• Maintain accounting, tax, compliance, legal, and business records;
• Enforce agreements and policies;
• Comply with applicable laws; and
• Establish, exercise, or defend legal claims.

7. Lead Generation and Matching With Local Cash Buyers

Utah Fire House Buyer operates within the real estate investment and property-buyer marketplace.

When you submit information concerning a property, we may evaluate the opportunity ourselves or provide information concerning you and the property to one or more prospective purchasers.

Recipients may include:

• Affiliated real estate businesses;
• Independent cash buyers;
• Real estate investors;
• Local property buyers;
• Wholesalers;
• Property-acquisition companies;
• Investment groups;
• Redevelopment companies;
• Contractors interested in acquiring property;
• Acquisition partners; and
• Other real estate businesses that may have an interest in the property.

These recipients may use information to:

• Research the property;
• Evaluate property condition;
• Determine whether they are interested in purchasing the property;
• Estimate repair costs;
• Estimate renovation costs;
• Determine potential resale or investment value;
• Prepare a potential offer;
• Contact you regarding the property;
• Conduct due diligence;
• Negotiate a potential transaction; or
• Facilitate a potential real estate transaction.

Independent recipients may operate separately from us and may maintain their own privacy policies and business practices.

Submitting information does not guarantee that Utah Fire House Buyer or another prospective purchaser will make an offer or purchase your property.

8. How We Disclose Information

Service Providers and Processors

We may disclose information to vendors that provide services such as:

• Website hosting;
• Website forms;
• Customer relationship management;
• Lead management;
• Telephone services;
• Call tracking;
• Call recording where lawful;
• Text messaging;
• Email delivery;
• Marketing automation;
• Advertising;
• Analytics;
• Conversion tracking;
• Property research;
• Data enrichment;
• Cloud storage;
• Cybersecurity;
• Document processing;
• Accounting;
• Legal services; and
• Transaction support.

Prospective Buyers and Business Partners

We may provide seller and property information to affiliated or independent:

• Cash buyers;
• Investors;
• Acquisition partners;
• Property-acquisition companies;
• Wholesalers; and
• Other prospective purchasers.

Transaction Participants

If a potential transaction proceeds, information may be disclosed to:

• Buyers;
• Title companies;
• Escrow or settlement companies;
• Attorneys;
• Closing agents;
• Inspectors;
• Contractors;
• Engineers;
• Appraisers;
• Lenders;
• Insurance professionals; and
• Other parties involved in evaluating or completing the transaction.

Affiliates and Related Businesses

We may disclose information among businesses under common ownership or control or to affiliated real estate businesses for purposes consistent with this Privacy Policy.

Business Transactions

Information may be disclosed or transferred in connection with an actual or proposed:

• Merger;
• Acquisition;
• Financing;
• Corporate restructuring;
• Affiliate restructuring;
• Sale of assets;
• Bankruptcy; or
• Similar transaction.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

• Comply with applicable law;
• Respond to legal process;
• Respond to lawful governmental requests;
• Investigate fraud or unlawful activity;
• Protect our rights or property;
• Protect another person’s rights or safety;
• Protect our systems; or
• Enforce agreements and policies.

9. Sale of Personal Data and Targeted Advertising

Privacy laws may define the “sale” of personal information or personal data more broadly than an ordinary exchange of information for money.

Our business may involve providing property-owner leads or seller information to affiliated or independent:

• Cash buyers;
• Real estate investors;
• Acquisition partners;
• Wholesalers;
• Property-acquisition companies; or
• Other businesses.

Depending on the circumstances and applicable law, a transfer of personal information in exchange for monetary or other valuable consideration may constitute a sale of personal data.

We may also use advertising technologies that process personal data for targeted or interest-based advertising.

Where applicable law gives you a right to opt out of a sale of personal data or processing for targeted advertising, we will provide and honor applicable methods for exercising that right.

10. Categories of Information That May Be Sold or Used for Targeted Advertising

Depending on our business practices and technologies, categories may include:

• Identifiers;
• Name;
• Email address;
• Telephone number;
• Property address;
• Property information;
• Real estate information;
• Commercial or transaction information;
• Internet or electronic network activity;
• Advertising identifiers;
• Approximate geolocation;
• Marketing attribution information; and
• Inferences relating to a potential property transaction.

Recipients may include:

• Real estate investors;
• Cash buyers;
• Acquisition partners;
• Affiliates;
• Advertising networks;
• Analytics providers;
• Marketing technology providers; and
• Other business partners.

11. Telephone Communications

If you provide a telephone number, we may use it to respond to your inquiry and communicate concerning:

• Your property;
• Your requested cash offer;
• Scheduling;
• Property research;
• Buyer matching;
• Follow-up;
• Potential transactions; and
• Related services.

Where applicable law requires additional consent before the use of regulated automated dialing, artificial voice, prerecorded voice, or marketing technology, we will obtain legally required consent.

You may ask us to stop calling you by communicating that request to us.

12. Recording of Calls and Communications

We or companies acting on our behalf may record telephone calls for purposes such as:

• Quality assurance;
• Employee training;
• Documentation;
• Compliance;
• Fraud prevention;
• Security; and
• Other legitimate business purposes.

Utah law generally permits a party to a communication, or a person acting with the prior consent of at least one party, to record a communication, subject to applicable limitations.

Because telephone calls may involve individuals located in states or jurisdictions with stricter recording requirements, we may provide additional notice or obtain additional consent where required by applicable law.

13. Text Messages

If you provide a mobile telephone number and applicable consent, we may communicate with you by text message regarding:

• Your inquiry;
• Your property;
• Scheduling;
• Your requested offer;
• Potential buyers;
• Buyer matching;
• Follow-up;
• Potential transactions; and
• Related services.

Where required by applicable law, separate or additional consent will be obtained before sending automated or marketing text messages.

Consent to marketing communications is not a condition of receiving a property offer or selling your property where prohibited by law.

Message and data rates may apply.

Message frequency may vary.

You may request that applicable text messages stop by replying STOP.

Where supported, you may reply HELP for assistance.

14. Email Communications

We may use your email address to:

• Respond to inquiries;
• Communicate regarding your property;
• Provide information regarding potential offers;
• Schedule calls or appointments;
• Follow up regarding potential buyers or transactions; and
• Send marketing communications where permitted by applicable law.

Applicable marketing emails will include an unsubscribe mechanism.

Even after you unsubscribe from promotional messages, we may continue sending administrative, transactional, security, or legal communications where appropriate.

15. Utah Consumer Privacy Act

The Utah Consumer Privacy Act (“UCPA”) provides certain rights to qualifying Utah consumers when the law applies to an organization and its processing activities.

The UCPA does not apply to every business merely because that business operates a Website accessible in Utah.

To the extent the UCPA applies to us and your personal data, you may have the rights described below.

Right to Confirm Processing

You may have the right to confirm whether we are processing your personal data.

Right of Access

You may have the right to access personal data that we process concerning you.

Right to Delete Certain Data

You may have the right to request deletion of personal data that you provided to us, subject to applicable exceptions.

Right to Data Portability

You may have the right to obtain a copy of personal data that you previously provided to us in a portable and, where technically feasible, readily usable format.

Right to Opt Out of Sale

You may have the right to opt out of the sale of your personal data.

Right to Opt Out of Targeted Advertising

You may have the right to opt out of processing of personal data for targeted advertising.

16. Applicability of the Utah Consumer Privacy Act

The UCPA generally applies only when statutory requirements are satisfied.

Those requirements include financial and data-processing thresholds established by Utah law.

Accordingly, inclusion of this section is not a representation that every provision of the UCPA necessarily applies to Utah Fire House Buyer at all times.

Where the UCPA applies, we will process eligible requests according to applicable law.

17. Exercising Utah Privacy Rights

To submit an applicable privacy request, you may contact us through:

Phone: 435-334-3599
Website: utahfirehousebuyer.com

You may also use any dedicated privacy-request form or opt-out mechanism we make available.

When submitting a request, identify the privacy right you wish to exercise and provide information reasonably necessary for us to identify relevant records.

We may authenticate a request as permitted by applicable law.

18. Response to Utah Privacy Requests

Where the UCPA applies, we will respond to authenticated consumer requests within the period required by applicable law.

Certain requests may be subject to exceptions, limitations, identity-authentication requirements, or other statutory requirements.

We may deny a request where permitted by law.

19. Sensitive Data

Our standard property-offer form is not designed to collect sensitive information such as:

• Racial or ethnic origin;
• Religious beliefs;
• Sexual orientation;
• Citizenship or immigration status;
• Medical diagnoses;
• Genetic information; or
• Biometric information used for identification.

Please do not submit unnecessary sensitive information through Website forms.

If we intentionally process sensitive data subject to special notice or consent requirements under applicable privacy law, we will provide the required notice or obtain the required consent.

20. Browser Privacy Signals

Some browsers and devices provide privacy preference signals.

The laws applicable to universal opt-out signals vary by jurisdiction.

Where applicable law requires us to recognize a particular legally valid browser-based privacy signal, we will process supported signals as required by that law.

Traditional “Do Not Track” signals do not operate according to one universally accepted standard, and the Website may not respond to every traditional Do Not Track signal.

21. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Factors affecting retention may include:

• Whether a property inquiry remains active;
• Whether the property may remain of interest to prospective buyers;
• Whether a transaction occurred;
• Future follow-up needs;
• Business recordkeeping requirements;
• Contractual obligations;
• Legal requirements;
• Tax or accounting obligations;
• Fraud prevention;
• Litigation or disputes; and
• Other legitimate business purposes.

Property inquiries that do not immediately result in a transaction may be retained for future follow-up or buyer matching unless deletion is required by applicable law or continued retention is no longer reasonably necessary.

22. Information Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information under our control against unauthorized:

• Access;
• Acquisition;
• Use;
• Disclosure;
• Alteration;
• Loss; or
• Destruction.

Safeguards may include appropriate:

• Authentication;
• Access restrictions;
• Encryption;
• Secure transmission;
• Vendor management;
• Employee access controls;
• Security monitoring;
• Malware protection; and
• Incident-response procedures.

No Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

23. Children’s Privacy

The Website is intended for adults involved in real estate matters.

It is not directed toward children under 13, and we do not knowingly collect personal information online from children under 13.

If we learn that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.

24. Third-Party Websites and Services

The Website may contain links to or integrations with third-party websites or services.

We do not control and are not responsible for third-party:

• Privacy practices;
• Security;
• Content;
• Products;
• Services;
• Availability; or
• Business practices.

You should review the privacy policies applicable to third-party services.

25. Information About Other People

If you provide information concerning another:

• Property owner;
• Co-owner;
• Heir;
• Family member;
• Representative;
• Tenant; or
• Other individual,

you represent that you have authority or another lawful basis to provide that information.

26. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made, the “Last Updated” date above will be revised.

Where applicable law requires additional notice or consent regarding a material change, we will provide that notice or obtain applicable consent.

27. Contact Us

Questions, requests, or concerns regarding this Privacy Policy may be directed to:

Utah Fire House Buyer / Sell Fire Damaged House Utah
Salt Lake City, Utah
United States

Phone: 435-334-3599
Website: utahfirehousebuyer.com